Next Up youth who participated in the Google Sketch workshop (with Cory Keen of Keen Ramps) were invited to skate the private Diamond Supply Co. park.
After skating and some pizza, Spanish Mike walked the participants through the warehouse and discussed the history of the brand – including the famous Thasher x Diamond “Hellride” contests, along with how collaborations/licensing works. Mike also discussed how he leveraged his passion for videography, and created opportunities for himself in the skateboard industry, ultimately leading to a career creating content full time for Diamond.
The tour ended with a Q&A in front of Mike’s office – after which the participants were gifted shoes, shirts and grip tape, courtesy of Mike and Diamond Supply Co.